How Much Should I Spend on Digital Marketing?

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It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways […]

Monitor your Online Reputation with Google Alerts

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Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people […]

Is Your Website Mobile-Friendly?

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Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make it work. Test your web pages for mobile-friendliness here: […]

Why You Should Optimize Your Website

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An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the product or service that you are selling and so present […]

Why a Website Audit is Necessary

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Your website is your online shop window. It is the first impression you are giving to your new visitor regarding the credibility of your business. If a customer cannot navigate your website to find what they are looking for, they will have no faith in buying from you. You should want it to provide a […]

Optimize Your Ads To Grab Attention and Raise CTR

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When you are running ads on Facebook, AdWords, or LinkedIn your copy needs to be able to stand out among all of the competition that is surrounding it. We at Brand Marketing Zone want to help you make your ads grab your target’s attention and get you as many clicks as possible! Here are a […]

Good news for business owners in the travel and hospitality industry!

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Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking. Check out this report: http://www.cmo.com/features/articles/2017/5/5/15-mind-blowing-stats-about-digital-trends-in-travel-hospitality-tlp-ddm.html Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion. The typical customer-traveler spent an average of 53 days browsing 28 different sites […]

5 Reasons You Need Digital Marketing

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Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to. 1. Your prospective customers look online before buying! Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then […]