8 Reasons Why You Need Google Analytics for Your Website Today

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As business owners, we must ensure that our marketing efforts are worthwhile. We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns. Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit […]

Two Ways to Make Your Business More Visible Today!

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You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic? On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait […]

15 Strategies to Boost Your Website’s Conversion Rate

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Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central. 2. Have a […]

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Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of people who come in, take one quick look around […]

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Does Social Media Marketing Work?

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LinkedIn has 467 million users. That’s a huge audience. Facebook has an astonishing 2 billion daily users. There are 974 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients. Ninety-one percent of […]

How Long It Does Take to See the Results of Digital Marketing

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This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen […]

How To Make Your Business Stand Out from the Crowd

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SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal. Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from […]

BrightLocal Report: Ask, and You Shall Receive Reviews

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Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) 50% of consumers have been […]

The Voice of Your Customers is a Valuable Marketing Tool

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Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business. But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews […]