Brand Marketing Zone, Ltd. launches a new product called “Marketing for Veterinarians”. This offering is designed to help veterinarians who are otherwise too busy managing their practices to effectively reach their target clients. According the Wolters Kluwer Health survey, 57 percent of consumers rely on the internet to find answers to their medical queries. With majority of consumers looking for online resources, it makes the most sense for veterinarians to market their practices online as well. The problem is that hardworking veterinarians rarely have the time or experience to effectively market their practices online. As a result, they are most likely not being found by pet owners who are potential clients.
77 percent of vets say that they promote their practice using professionally designed websites. While having an official website for a veterinary practice is immensely helpful, though, it is often not enough. With the rise of smartphone users, 52 percent of users say that they use their devices to gather medical information online. Veterinarians need to realise that a simple website is just the first step. They must make sure that their websites are mobile-friendly, especially since Google has recently rolled out an algorithm update called “Google Mice”. This update will now consider mobile-friendliness as a major ranking indicator in order to allow users on mobile devices to get relevant, higher-quality search results that are optimised for their devices.
Of course, to appear in search results and maintain a commanding online presence, veterinary practices also need to put out fresh and optimised content as well. According to research, 77 percent of internet users read blogs and that businesses with blogs have 97 percent more inbound links than companies that don’t. By providing prospect clients with a steady stream or relevant content, they are able to find veterinary practices faster.
Most importantly, content helps develop relationships with clients and build a strong online reputation by being an industry leader. Aside from blogs, other content types that help increase online presence include promotional videos and educational infographics. Social media and reviews or testimonials also play a major role as approximately 80 percent of internet users are more likely to trust companies with positive feedback.
For more information about this product, go to www.BrandMarketing.zone.
About Brand Marketing Zone, Ltd.
Brand Marketing Zone, Ltd. is an online marketing and PPC agency dedicated to helping professionals create a solid online presence and expand their reach. The company specializes in web design, search engine optimisation, social media marketing, online reputation management, local marketing, and website audits. With more than 15 years of experience in the promotional business, the company mainly focuses on quality lead generation through their services and products.
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