United Kingdom (9 September 2015) – Premier SEO services provider Brand Marketing Zone Ltd. launches a new product called “Marketing for Chiropractors”. According to the Capterra Medical Software Blog, 66 percent of chiropractors find new patients through their websites. It only makes sense, therefore, that practitioners invest in a good online marketing solution to resolve some of the biggest challenges for chiropractic professionals. Figures from the World Federation of Chiropractic indicate that there are roughly 84,658 chiropractors in the world, 3,013 of which practice in the U.K. Online marketing might just be what chiropractic practices need to get ahead of the competition.
The biggest marketing mistake that chiropractors face is that they don’t have a way to accurately track and measure their advertising and marketing efforts. This is because most the businesses in this industry are considered as “small enterprises” and often resort to handling their own advertising strategies. Doing so can lead to making uninformed decisions that would make one miss out on other marketing opportunities. What chiropractic practices need is a tailored online marketing solution based on the key metrics of their website.
To gather a large enough client base, a chiropractic practice must be seen everywhere online. From local marketing and pay-per-click campaigns to social media and email marketing, all channels should be used to grow the business. Some of the online marketing services that have been proven to yield the highest return on investment for chiropractors are Search Engine Optimisation (SEO), Email Campaigns, and PPC Advertising.
Another problem for chiropractic websites is the lack of content variety. Surprisingly, most websites feature the exact same articles found on multiple other websites. Duplicate content is penalised by search engines, causing a drop in rankings. It also doesn’t do much to bring in new prospects if they could find the same content on other websites. Investing in unique, high-quality content is a smart business move.
For more information about this product, go to www.BrandMarketing.zone.
About Brand Marketing Zone
Brand Marketing Zone is an online marketing company that provides marketing solutions for entrepreneurs, schools, hospitals, corporations, and other organizations. They offer quality SEO services as well as other products that range from web design to online reputation management. Having started in 1999 as an offline brand marketing business, the company boasts of more than 15 years of experience in the promotional industry.