Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI. 49% say that aligning […]

Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success. Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads? Never fear! At Brand Marketing Zone, we can help you get a well-deserved Facebook boost by: 1. Capitalizing […]

Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) 50% of consumers have been […]

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that: – 28% are on 1 site – 24% are on 2 sites – 16% are on 3 sites – […]

Creating and maintaining a positive reputation for your business is a vital and important aspect in creating a loyal customer base while building your brand. No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence […]

Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media. 1. Use attention-grabbing headlines. […]

How Better Business Bureau Accreditation Builds Consumer Confidence The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and trustworthiness. So why is this BBB logo so important? Recent studies have shown that 8 out of 10 consumers recognize the BBB […]

1. Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website. Why? Because 80% of internet users browse on their smartphones. If your site is not mobile responsive, then you are not in the game. Get a mobile-friendly website now! 2. Ninety-three percent of customer buying decisions are influenced by […]

You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*. Now the only question is, do you have a customer-centric website where your products can […]

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy. User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day. If you have ever used your phone to browse websites […]