United Kingdom (May 18, 2015) – Brand Marketing Zone, Ltd, an online brand marketing company helps restaurants attract more customers by taking advantage of the boost in mobile searches. More than any other industry, restaurants are the most searched on mobile devices, getting a nearly 90% conversion rate with most of this number converting within the hour. However, many restaurants fail to capitalize on this opportunity as only a few have mobile optimised websites. An estimated 75% of all restaurant searches are done by mobile users, and if websites aren’t displayed properly on mobile devices, customers tend to lose interest.
The first step to improving online visibility is setting up a mobile responsive website which users can browse with ease no matter what device they are on. Since most of the people who look up restaurants are on the go, they want fast results without having to pinch and zoom just to see the content of a website. One study has found that about 67 percent of users are likely to make a purchase if the website adjusts automatically to their devices.
According to a Mobile Path to Purchase study, three key factors influence a customer’s decision to visit the restaurant: location or proximity, good reviews, and price. Location is by far the largest concern for many diners. Investing in local SEO services helps restaurants increase their visibility within their respective locales through local listings, maps, social check-ins, and even forums.
Optimisation of a website also includes putting up accurate and critical information about the restaurant. Important details like restaurant name, contact information, address, menus, and hours of operation should be displayed on both the website and local listings to guarantee a great consumer experience.
As for reviews, majority of consumers are influenced by positive reviews. Gathering positive feedback from customers is a must for many restaurants nowadays. Reviews published on the website will help generate more visibility, which in turn can increase traffic.
Services like responsive web design, search engine optimisation, local marketing, social media marketing, pay-per-click advertising, brand boosters, and brand establisher can help put restaurants on the map to be easily found by customers.
For more information on the marketing services available from Brand Marketing Zone Ltd., visit www.BrandMarketing.zone.
About Brand Marketing Zone Ltd.
The firm started out as an offline brand marketing company in 1999 which has now transitioned to online marketing focused on lead generation through SEO, brand visibility, social media marketing, and strategic web design. The company caters to entrepreneurs, small business, corporations, and professionals across all industries.