United Kingdom (July 20, 2015) – Brand Marketing Zone Ltd., a premier online brand marketing company known throughout the U.K., has added a new service called “Marketing for Dentists”. This new product is aimed at helping dental practices build their brands and increase their online visibility. According to a study conducted by Sesame Communications, 93 percent of dental patients find it more convenient to find answers online instead of calling an office. Furthermore, the Pew Research Center has found that people with dental problems are actively seeking for dentists online. The study said that 72 percent of internet users look for health information, 25 percent look up their symptoms, and 46 percent end up getting medical attention.
If such is the case, dental practices who are not investing in online marketing are not visible to their patients, and are thus losing potential profit. SEO services such as optimisation for search engines, local buzz, social media optimisation, and online reputation management are all needed to maintain a commanding presence online.
Many patients who search online for specific medical information almost always start with search engines such as Google, Yahoo!, and Bing. This means that just having a website isn’t enough. It needs to be optimised properly for it to appear on search engine results pages. With the rise of mobile internet usage, dental practices are also in dire need to adapt. Additionally, about 52 percent of smartphone users look for health information and related services online. Therefore, websites must also be optimised for mobile use.
Social media makes up a huge chuck of all internet activity. According to Dentistry I.Q., 72 percent of internet users are active on social media with Facebook as the leading platform. As it turns out, social media can influence purchase decisions and drive new patients from referrals, reviews, and ratings by existing patients.
Online marketing for dental practices can be a huge game-changer and a necessary step to take for those who want to build or expand their brands. The new “Marketing for Dentists” product can not only drive more traffic to websites but also help maintain a positive relationship with patients to improve their quality of life. For more information about this new product, visit www.BrandMarketing.zone.
About Brand Marketing Zone Ltd.
Brand Marketing Zone Ltd. is an online marketing business that caters to small businesses, corporations, professionals, entrepreneurs, schools, hospitals, and other organizations. The company provides various services to help businesses build a solid online presence and reach their audiences effectively.