United Kingdom (8 January, 2016) – Brand Marketing Zone Ltd., a well-known advertising and marketing firm across the U.K. releases a new video marketing product. According to a study conducted by Cisco, video content will make up almost 70 per cent of all global consumer internet traffic by 2017. Coincidentally, comScore reports that an estimated 100 million internet users watch an online video every day. These statistics confirm that video marketing will be essential to online brand building in the near future.
Nowadays, video marketing is one of the most effective ways to get attention from potential customers online. Since video content is able to relay much more information and have more entertainment value, it significantly increases a company’s brand engagement. Reading blocks after blocks of boring text pales in comparison to the combination of images and sounds brought by videos. In fact, according to Forbes Insight, 59 per cent of senior executives prefer to watch a video instead of reading text provided that both are available on the same page. Videos also help websites produce lower bounce rates as they keep visitors from leaving sites immediately.
Additionally, video marketing will have a bigger impact in an age of mobile browsing. According to YouTube, mobile makes up 40 per cent of global watch time on the popular video platform. With majority of consumers looking to the internet for information on products, services and their providers through their mobile devices, it is therefore no surprise that it produces higher conversion rates.
Interactive Advertising Bureau also found that 92 per cent of mobile video viewers share videos with others which further improves a website’s visibility. Also according to comScore, 64 per cent of consumers are more likely to buy a product after watching a video about it.
For more information about the Video Marketing product, go to www.BrandMarketing.zone.
About Brand Marketing Zone Ltd.
Brand Marketing Zone Ltd is a reputable provider of advertising, marketing and SEO services throughout the U.K. Starting off as an offline brand marketing company in 1999, Brand Marketing Zone has shifted its focus to quality lead generation through web design, social media marketing, SEO, building brand visibility and media marketing. The company caters to small businesses, corporations, entrepreneurs, professionals and others in need of online marketing services.