Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to […]
Archives for March 2019
Top 3 Challenges to Tracking Digital Marketing ROI
Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI. 49% say that aligning […]
6 Ways Facebook Ads Can Boost Growth and Sales for Your Small Business
Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success. Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads? Never fear! At Brand Marketing Zone, we can help you get a well-deserved Facebook boost by: 1. Capitalizing […]
BrightLocal Report: Ask, and You Shall Receive Reviews
Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) 50% of consumers have been […]
