Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see? Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or […]
The Four-stage Process of How People Find Lawyers Online
You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or […]
Brand Marketing Agency Services Scorecard [Infographic]
How to Evaluate Your Brand Marketing Agency Partner Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help […]
SEO Goes Natural & Social with High Quality Content
How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated […]
Take Your Brand Seriously: Why You Need to Optimize Your Brand [Infographic]
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services.
