United Kingdom (August 10, 2015) – The accounting industry is a highly competitive marketplace, and an increasing number of individuals and businesses are searching for their services online. As such, marketers for accountants would have to expand their brand marketing tactics beyond traditional referral activities. In line with this, Brand Marketing Zone, a leading digital marketing company serving UK professional firms, is offering Pay-Per-Click (PPC) services as one component of its brand new product, “Marketing for Accountants”. PPC is a targeted form of online marketing that’s been proven to significantly boost leads generation for businesses employing it.
PPC captures only highly focused search queries, thus yielding only leads of the best quality (i.e., the ones who are likely to convert). “We say a lead is of good quality if he’s already in the more advanced stages of the buying process. He knows what he wants so he keys in more specific search terms to find it”, explains the agency.
In an accountant’s point of view, PPC derives its appeal from cost-efficiency. The brand gets significant exposure but the firm is only charged when the ad is clicked. Brand Marketing Zone adds, “Even when your ads are displayed online with your phone number on them, you don’t have to pay when someone calls, unless he/she clicks the ad”. Moreover, the firm can set its own budget and launch the ads at its own pace.
A study sponsored by Thomson Reuters and the Association for Accounting Marketing reports that more than 80% of CPA firms do track where their leads are coming from. Conversely, less than 40% of firms gauge the success of their lead generation efforts. Fortunately, Brand Marketing Zone’s comprehensive service encompasses all aspects of the PPC process from account creation, market and keywords analysis, and campaign setup to budget management, targeting options, conversion tracking, and many more.
By entrusting their PPC campaigns to Brand Marketing Zone, accounting firms can focus more on other facets of their practice such as providing quality services and maintaining healthy business relationships. For more information, visit www.BrandMarketing.zone.
About Brand Marketing Zone
The company started in 1999 as an offline marketing company that specializes in promoting brand visibility for its clientele through logo creation and production of branding items. The business went through a major change in 2010-2013 and has since then diverted its focus to online marketing. Today, it’s a well-known PPC agency across multiple professional firms in UK. Its other services include white hat SEO, web design, and social media optimization.